COOKIES & TRACKING POLICY

COOKIES & TRACKING POLICY

Zapply B.V.
 Last Updated: [24/11/25]

 

1. Overview

This Cookies & Tracking Policy explains how Zapply B.V. (“Zapply,” “we,” “us,” “our”) uses cookies and similar technologies on www.tryzapply.com.

By accepting our cookie banner or continuing to browse the site, you consent to the use of cookies as described here.

 

 

2. What Are Cookies?

Cookies are small text files placed on your device to enable functionality, analytics, and personalized experiences.

We may also use:

  • Tracking pixels

  • Tags

  • Scripts

  • SDKs

  • Browser storage

 

 

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Required for:

  • Checkout

  • Shopping cart

  • Account login

  • Fraud prevention

  • Session management

Cannot be disabled.

 

 

3.2 Performance & Analytics Cookies

Used to measure:

  • Page views

  • Visitor behavior

  • Conversion performance

  • Errors and debugging

Tools include:

  • Google Analytics

  • Shopify Analytics

 

 

3.3 Functional Cookies

Used for:

  • Saving preferences

  • Language

  • Personalized display

 

 

3.4 Advertising & Retargeting Cookies

Used for:

  • Personalized ads

  • Retargeting

  • Building ad audiences

  • Measuring campaign performance

Includes:

  • Meta Pixel

  • Google Ads Remarketing

  • Klaviyo tracking

  • Shopify audiences

(No TikTok pixel.)

 

 

4. Why We Use Cookies

✔ Site functionality
 ✔ Checkout & order processing
 ✔ Analytics
 ✔ Retargeting
 ✔ Personalized recommendations
 ✔ Fraud prevention
 ✔ Performance optimization

 

 

5. Managing Cookies

5.1 Cookie Banner (EU)

Users can:

  • Accept

  • Reject

  • Customize preferences

5.2 Browser Settings

Cookies can be disabled via:

  • Chrome

  • Safari

  • Firefox

  • Edge

5.3 Ad Network Opt-Outs

5.4 California Opt-Out

“Do Not Sell or Share My Information” is provided in the Privacy Policy.

 

 

6. Data Collected Through Cookies

May include:

  • IP address

  • Device type

  • Browser

  • Pages visited

  • Click patterns

  • Time on site

  • Purchase behavior

  • Advertising identifiers

 

 

7. Third-Party Cookies

Used by:

  • Google

  • Meta

  • Shopify

  • Klaviyo

  • Payment providers

They operate under their own privacy policies.

 

 

8. Retention

  • Session cookies: deleted when browser closes

  • Persistent cookies: 1–24 months depending on category

 

 

9. Updates

We may update this policy periodically.

 

 

10. Contact

Zapply B.V.
 Madurastraat 14D
 1094 GL Amsterdam
 The Netherlands
 Email: support@tryzapply.com
 Phone: +31 20 308 62 63